Cameron Sheldon
Sunday Music
Discovery 2/26/12
The topic
for this Sunday’s music discovery is iTunes. ITunes is a computer program used
for downloading, listening to, and organizing digital music. It started as a
complicated program that was bought and simplified by apple in 2000. iTunes was
released to the general public in 2001. From there iTunes kept improving itself
and is currently in its tenth version. ITunes can run an Apple computer or
Windows. With iTunes, one can listen to music easily and keep it in one space.
Before iTunes one would have to keep all of his or her CD’s and keep loading
and unloading them. But after the release of ITunes people could download all
of their music into one place making listening to music immensely easier and
more enjoyable. ITunes is closely linked to the iTunes Store, which showed up
in 2003. With a reasonable price of just $0.99, the world went crazy for
digital music on iTunes. This is evident in the fact that in just eight short
years, Apple has become the world’s largest music retailer. As this was joyful
for the consumers of the world, record stores weren’t too happy about iTunes’s
success. Tower Records, for example, went out of business as a result of
iTunes. Many tried to match the success of iTunes but none have come even
close. Napster and MySpace are to companies who tried and failed at
distributing music for many reasons, but most notably the fact that there many
unwinnable lawsuits. For me, it is hard to imagine life without iTunes. This is
because I can’t remember a time when iTunes was not in my life and I’m glad
that’s how it happened. ITunes is such a wonderful creation because I am a
musician who loves to listen to music, create playlists, and advocate music
sharing.
Cameron Sheldon
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